LHPM recognizes that some businesses need to market to businesses on both sides, such as B2B to get bring in vendors or sponsors and then consumers to bring buyers to the door. There are also situations where privacy requirements may require that you want to market your services to the wider consumer net of Facebook Marketing, but you also want to provide a more private means for new clients to reach them — this is where the Drift platform will be the most effective.
We propose using a B2B/B2C Hybrid solution. The goal would be to use the Drift conversational marketing solution on your website to allow prospects for reaching out to you to ask a question or schedule a time to talk, and then you can use the Facebook Messenger platform for distributing specialty information about sales, new business ideas, or industry information.
Check in below and we’ll let you know as soon as our video is available.