The newest players in the marketing mix are conversational “chatbot” marketing programs. Chatbot programs run far deeper than the box that pops up in the corner of your screen that allows you to ask and receive information on the fly.
LHPM offers chatbot development programs from both Drift and Facebook Messenger. They both look similar at first impression, but the advantages of both run much deeper and offer solutions for different businesses. Programs can run independently or as a B2B/B2C Hybrid solution.
Drift – Targeting for “Businesses Selling to Businesses”, Drift provides the ability to automate the customer qualification and appointment scheduling process when a visitor comes to your website. However, it’s biggest cool factor is its Live View screen that allows you to see when people are on your website so you can open a personal chatbox conversation, as if they just walked into your store.
For many businesses, this is the online service that they have dreamed of if they have ever asked “How do I talk to these people that are coming to our website?” Until now, we had to hope that we could push a response form in front of them to get them to request information, but now we can ask “How can I help you?”
Facebook Messenger – Targeting more of a consumer-based audience, the Facebook Messenger platform works using a Facebook ID and membership. It is also heavily integrated with Facebook’s Advertising platform making it a strong solution for reaching a new audience and then building a messenger program where you can gather names and schedule future broadcasts. These names can also be exported out to build an email list.