LoHi Park Media

Selling Cars – Matching Social Media to Target Buyer

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There are car selling solutions across all social media platforms. The key is to match the platform to your audience. The information below is mostly derived from Jumper Media, a social media agency, and its focus is on how cars are being sold using Instagram, Facebook’s sexy cousin. However, I think the general tactics can go with either FB or Instagram; the key is matching up your audience.

Just bought car
41% of Instagram users share a photo of the car they just purchased

For instance, expecting intensive upfront research is the norm for any big-ticket purchase. However, the research that hits the mark for a prospective buyer of a 4-wheel drive SUV is different than a buyer of a luxury sedan.

One interesting takeaway is that we think research means engine size and MPG, but their research shows that visual content may be even more important for creating a bond with prospective buyers:

  • 52% of buyers watch videos to assess car performance and to get an idea of how the car will drive
  • Like their toes in the sand, 41% of Instagram users share a photo of the car they just purchased

Great First Steps for a Marketing Launch

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From WordStream – 22 Low-Budget Tips

Below is a WordStream article that I have had bookmarked since 2014 because it was on target then and its recent update refreshes it for 2018.

First, you can’t do everything, so don’t be overwhelmed. Consider this a list of potential ideas, and look for the ones that you can achieve to get the momentum flowing.

Some will be right in your wheelhouse; if you are comfortable with a camera posting product photos on Pinterest or DIY videos on YouTube would be an easy next step. If you are a franchise and have corporate white papers to work with then a more advanced content marketing plan can be implemented.

Low-Budget Small Business Marketing Ideas
[Summary > Read Details]

Here are all 22 ideas to market your small business:

  1. Publish great content
  2. Create helpful instructional videos
  3. Get ad promo credits
  4. Use Reddit for marketing
  5. Be a savvy social networker
  6. Try StumbleUpon advertising
  7. Make DIY infographics
  8. Refresh old data
  9. Lounge about on LinkedIn
  10. Recycle your content
  11. Develop a customer referral program
  12. Hold online contests
  13. Develop industry partnerships
  14. Apply online for business awards
  15. Create eye-catching business cards
  16. Leverage guerilla marketing
  17. Host an event or class
  18. Host a business card drawing
  19. Engage in email marketing
  20. Use car magnets for company vehicles
  21. Give away balloons at local events
  22. Join in on local contests

The Growth of Facebook Messenger ChatBots

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A recent addition to our offerings at LoHi Park Media is building Messenger ChatBots, aka “MessageBots,” on Facebook for clients.  Though tier use is still very much in their infancy, I see a great advantage to their use over email and more static Facebook presence for generating leads and delivering your message. It also appears that Facebook has invested in getting them in front of their users so that adds to the upside.

They are available as part of an integrated program for our larger clients, or we can build our We call these our Rock’em Sock’em Bots as lead-generation or customer service ChatBots

What is a MessageBot? It’s best to see them in action. The easiest place to is to the top-right corner of my Rock ‘em Sock ’em Bots Page and click on SEND MESSAGE. The Chat window will open and once you click GET STARTED, the MessageBot will start the “conversation”.

Also, visit the MIT Sloan CIO Symposium Facebook Page to experience a more advanced MessageBot that I built.

A MessageBot Bonus is that once your Page achieves a consistent “responds instantly” level of response, the chat window will automatically open for all users — and it’s a magnet! Users respond at over 80% and this builds your messaging list.

Hello world!

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This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.

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This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind. This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.

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This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind. This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind. This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.

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This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind. This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind. This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.

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