Face it; the goal is to sell properties, so it’s tempting for a real estate agent to focus on showing their properties. However, according to Lucid Press, the online buying process shows that creating trust and providing the opportunity for two-way conversations are keys to building the relationship that leads for a successful agent/client relationship.
Online marketing is great for its vast number of ways to reach prospective clients, but it can also be too many. You need to take into consideration the size and lifestyles of your marketplace and then your ability to commit to the process. You don’t need to be everywhere because you’ll be spread too thin and likely will not be able to generate any traction.
Here’s the full Lucid Press 1-4, and a recap of the points that you can address first:
- Choose the right platform
- Build 2-way conversations
- Post consistently (and strategically)
- Remember past clients!
Type of content: It’s not all about house listings. Create Evergreen or “how-to” content. You can recycle over time. This could include DIY and decorating information for both the buyer and the seller. It might also be an opportunity to create a professional guide of other businesses in the area that you work with to show your involvement and standing in the area.
Another type of content especially is your listings focus on a certain area of town is to write a local guide or even make informal videos as you walk around the neighborhood.
Market to past clients: General marketing research across ALL products and services show that creating repeat and referral prospects are your #1 and #2 most effective prospecting. This can be via email updates or using newer ChatBot technology. Even people that just bought a home may refer a friend if a home in their neighborhood is on the market, so it worth the effort to keep these channels open.