There are multiple points of contact for reaching your audience. The best plans take into account all media outlets with a plan to optimize each and no try single approach across all of them. It’s also important to realize that there are some media outlets that you control and then there are other — more traditional outlets — where planning may take longer but the results far greater.
Starting with the outlets that we can control: websites, social media, and collateral (to start off). The success is in the planning. Controlling the message means planning ahead of time. We don’t want to the one that is posting about weekend events on Friday afternoon. Let’s make a plan ahead of time and use the tools that are available to schedule events ahead of time.