There are multiple points of contact for reaching your audience. The best plans take into account all media outlets with a plan to optimize each and no try single approach across all of them. It’s also important to realize that there are some media outlets that you control and then there are other — more traditional outlets — where planning may take longer but the results far greater.

Starting with the outlets that we can control: websites, social media, and collateral (to start off). The success is in the planning. Controlling the message means planning ahead of time. We don’t want to the one that is posting about weekend events on Friday afternoon. Let’s make a plan ahead of time and use the tools that are available to schedule events ahead of time.

Let’s talk a look at the tools that can bring new efficiencies to your team. These tools can range from free through thousands of dollars

These tools can range from free (!!) through thousands of dollars. The key from our perspective is ensuring that they work together — Keyword: Integrations — and that they can automate the tasks that you need automating to save you time (money) and minimize the risk that a breakdown will bring down your process.

I have walked into situations where teams were paying $1000 per month for an enterprise email solution. It was a full-powered platform capable of emailing millions of subscribers per campaign.
However, my clients only had 10 subscribers. I found that a Mailchimp solution at $10 to start was all that we needed, and the result in both email capabilities and reporting were all the same. MailChimp also was far more user-friendly, so it provided easier-to-apply features that allowed them to bring new ideas to their marketing.

Let’s review your workflow and find the right solutions at the right price to support your goals and team’s capabilities.

Performance starts with goals. Let’s go back to the Planning process and see how well we did.