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Selling Homes – Building Trust Before Selling Listings

September 8, 2018 by Tim

Face it; the goal is to sell properties, so it’s tempting for a real estate agent to focus on showing their properties. However, according to Lucid Press, the online buying process shows that creating trust and providing the opportunity for two-way conversations are keys to building the relationship that leads for a successful agent/client relationship.

Online marketing is great for its vast number of ways to reach prospective clients, but it can also be too many. You need to take into consideration the size and lifestyles of your marketplace and then your ability to commit to the process. You don’t need to be everywhere because you’ll be spread too thin and likely will not be able to generate any traction.

Here’s the full Lucid Press 1-4, and a recap of the points that you can address first:

  • Choose the right platform
  • Build 2-way conversations
  • Post consistently (and strategically)
  • Remember past clients!
DIY Projects
Build an early bond by showing some DIY projects that help buyers feel they are making the home their own. Careful to focus on this type of project over home repairs.

Type of content: It’s not all about house listings. Create Evergreen or “how-to” content. You can recycle over time. This could include DIY and decorating information for both the buyer and the seller. It might also be an opportunity to create a professional guide of other businesses in the area that you work with to show your involvement and standing in the area.

Another type of content especially is your listings focus on a certain area of town is to write a local guide or even make informal videos as you walk around the neighborhood.

Market to past clients: General marketing research across ALL products and services show that creating repeat and referral prospects are your #1 and #2 most effective prospecting. This can be via email updates or using newer ChatBot technology. Even people that just bought a home may refer a friend if a home in their neighborhood is on the market, so it worth the effort to keep these channels open.

Filed Under: Article Tagged With: homes, real estate, realtors, sell homes

Marketing For Realtors – From Marketing Pros

September 8, 2018 by Tim

In this article from Kipp Bodnar, CMO at HubSpot, covers “10 Real Estate Social Media Marketing Strategies That’ll Bring in New Business.” It comes from the marketing point of view (vs the real estate) as Hubspot is a leading CRM and Inbound Marketing platforms. I use Hubspot (I have a certification in Content Marketing and can set up Hubspot for small businesses) to manage client contacts and follow-ups. They also offer website and social media tools.

Here are three of Kipp’s points. It’s important to note that his list for connecting with prospective buyers does not include pushing a stream of properties; his steps focus more on building trust early in the process.

Market the area
Market the area before focusing on listings

Promote the town, not just the house: This goes beyond the “Location, Location, Location” adage, and gets more specific with some how-to. Some examples are to use location ad services and tagging features built into each platform such as using @TownName and @SchoolDistrictName in order to push your Town information to people researching that location.

Respond to comments, good and bad: First the obvious – never miss a chance to say thank you for positive comments or actions. They can be about you, a property, or a project that you are working on. For instance, if a positive comment is made on the local school district site, a follow-up that compliments the people responsible or gives some history as to how the town bonded together to make it happen goes a long way to pushing goodwill around. Just be honest and give credit to where it’s due.

On the other side – bad comments: There are two types: 1) Sometimes things just don’t go as planned. If this happens and you can address the situation, then you should step up and provide an explanation and it helps to say how you can help make things better or prevent them from happening again. Then. 2) Trolls. These are people looking to bait you or those that you just can’t satisfy – don’t take the bait. Others readers know who these trolls are and even they don’t want to cloud up their feeds so stay clear.

Avoid talking to yourself – Share and Collaborate:  This takes in pieces from the above, but it starts by ensuring that you have content that people want to read and engage with. That’s probably not a house listing, but more related to the positive compliments about the town and the people that are making life better. It can also be resources for buying homes, like banks, mortgage brokers and contractors – to name a few people in the buying process – that can reciprocate by sharing your information.

Filed Under: Article Tagged With: homes, real estate, realtors, sell homes

Selling Cars – Connect Early in the Sell Cycle with Buyers

September 7, 2018 by Tim

Selling CarsIn this article from Rebixit Consulting, an English digital agency, the importance of using visual content again comes through as a primary best practice as users watch over 30 minutes of product videos as part of their buying research.

I think the real number that jumps out in this research is that pre-buyers look at over 30 minutes of video. To me, that is a lot of videos considering that it’s likely short-form video.

However, going back to my time at AOL Search, I know that GM was the first buyer of a video ad block that I worked designed that displayed when users searched on car models.

The other important takeaway, which I think is very important, is that connecting early in the buying process often leads to dealer/brand success. According to a Facebook study, the car buying process can start six months before the purchase. This means that it’s valuable to maintain contact with buyers, even when they may not be buying (or don’t think they are buying) and also maintain long-term marketing programs in SEO and awareness ad campaigns that keep your name out there, subtly keeping a top-of-mind presence for when the focus starts to turn to buying a new car.

Filed Under: Article Tagged With: auto, car dealers, cars, sell cars

Selling Cars – Matching Social Media to Target Buyer

September 6, 2018 by Tim

There are car selling solutions across all social media platforms. The key is to match the platform to your audience. The information below is mostly derived from Jumper Media, a social media agency, and its focus is on how cars are being sold using Instagram, Facebook’s sexy cousin. However, I think the general tactics can go with either FB or Instagram; the key is matching up your audience.

Just bought car
41% of Instagram users share a photo of the car they just purchased

For instance, expecting intensive upfront research is the norm for any big-ticket purchase. However, the research that hits the mark for a prospective buyer of a 4-wheel drive SUV is different than a buyer of a luxury sedan.

One interesting takeaway is that we think research means engine size and MPG, but their research shows that visual content may be even more important for creating a bond with prospective buyers:

  • 52% of buyers watch videos to assess car performance and to get an idea of how the car will drive
  • Like their toes in the sand, 41% of Instagram users share a photo of the car they just purchased

Filed Under: Article Tagged With: auto, automobiles, car dealers, cars, sell cars

Great First Steps for a Marketing Launch

February 12, 2018 by Tim

From WordStream – 22 Low-Budget Tips

Below is a WordStream article that I have had bookmarked since 2014 because it was on target then and its recent update refreshes it for 2018.

First, you can’t do everything, so don’t be overwhelmed. Consider this a list of potential ideas, and look for the ones that you can achieve to get the momentum flowing.

Some will be right in your wheelhouse; if you are comfortable with a camera posting product photos on Pinterest or DIY videos on YouTube would be an easy next step. If you are a franchise and have corporate white papers to work with then a more advanced content marketing plan can be implemented.

Low-Budget Small Business Marketing Ideas
[Summary > Read Details]

Here are all 22 ideas to market your small business:

  1. Publish great content
  2. Create helpful instructional videos
  3. Get ad promo credits
  4. Use Reddit for marketing
  5. Be a savvy social networker
  6. Try StumbleUpon advertising
  7. Make DIY infographics
  8. Refresh old data
  9. Lounge about on LinkedIn
  10. Recycle your content
  11. Develop a customer referral program
  12. Hold online contests
  13. Develop industry partnerships
  14. Apply online for business awards
  15. Create eye-catching business cards
  16. Leverage guerilla marketing
  17. Host an event or class
  18. Host a business card drawing
  19. Engage in email marketing
  20. Use car magnets for company vehicles
  21. Give away balloons at local events
  22. Join in on local contests

Filed Under: Article

The Growth of Facebook Messenger ChatBots

February 12, 2018 by Tim

A recent addition to our offerings at LoHi Park Media is building Messenger ChatBots, aka “MessageBots,” on Facebook for clients.  Though tier use is still very much in their infancy, I see a great advantage to their use over email and more static Facebook presence for generating leads and delivering your message. It also appears that Facebook has invested in getting them in front of their users so that adds to the upside.

They are available as part of an integrated program for our larger clients, or we can build our We call these our Rock’em Sock’em Bots as lead-generation or customer service ChatBots

What is a MessageBot? It’s best to see them in action. The easiest place to is to the top-right corner of my Rock ‘em Sock ’em Bots Page and click on SEND MESSAGE. The Chat window will open and once you click GET STARTED, the MessageBot will start the “conversation”.

Also, visit the MIT Sloan CIO Symposium Facebook Page to experience a more advanced MessageBot that I built.

A MessageBot Bonus is that once your Page achieves a consistent “responds instantly” level of response, the chat window will automatically open for all users — and it’s a magnet! Users respond at over 80% and this builds your messaging list.

Filed Under: Article

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