At LoHi Media, our skills fall on the marketing side, so we’re always on the lookout for best practices and new tools to support the real estate industry. The recurring theme is for marketing real estate is similar to any big-ticket sales cycle, where the time between purchases is uncertain and the sales cycle usually very long.
Now, if you found this page, you are either in the real estate business, trying to sell your own home (FSBO), or flat out lost. The focus here is for the real estate people, but thanks to social media and some easy tools for video and photo there are ideas here for the FSBO crowd. If you are still in category three – the lost – then here’s a link to maps.
Here at LHPM, we provide clients with Inbound Marketing services, focusing on content marketing, automated CRM, and conversational chat, so you will see those ideas highlighted here. We know it’s hard to break from traditional programs like newspaper, TV, and even local radio, but we ask that you consider the advantages presented with these programs and then consider giving us a call, so we can work with you to retool – or repurpose – your traditional programs to extend their reach and effectiveness.
This is a “living” page, especially from here down, as we will keep updating it with new user stories and ideas as we discover them. Below are links to our current library of articles.