In this video, I take a quick look at the chatbot services of Drift and Facebook Messenger. They are different, so it’s not likely that a business needs to make a decision which is best — your business model and how they work will make that decision for you.
On the positive side, we think that these two options cover the spectrum for anyone based on your business targets, selling process, and your team size. There are three approaches:
- Drift for B2B and personal services where you want to set up a 1-to-1 consultation
- Facebook Messenger for consumer targeting to build awareness and expand your audience using FB’s ad network
- Hybrid Solution – Do you source from B2B vendors and then target consumers? We can build a solution that combines the best of both.