In this article from Kipp Bodnar, CMO at HubSpot, covers “10 Real Estate Social Media Marketing Strategies That’ll Bring in New Business.” It comes from the marketing point of view (vs the real estate) as Hubspot is a leading CRM and Inbound Marketing platforms. I use Hubspot (I have a certification in Content Marketing and can set up Hubspot for small businesses) to manage client contacts and follow-ups. They also offer website and social media tools.
Here are three of Kipp’s points. It’s important to note that his list for connecting with prospective buyers does not include pushing a stream of properties; his steps focus more on building trust early in the process.
Promote the town, not just the house: This goes beyond the “Location, Location, Location” adage, and gets more specific with some how-to. Some examples are to use location ad services and tagging features built into each platform such as using @TownName and @SchoolDistrictName in order to push your Town information to people researching that location.
Respond to comments, good and bad: First the obvious – never miss a chance to say thank you for positive comments or actions. They can be about you, a property, or a project that you are working on. For instance, if a positive comment is made on the local school district site, a follow-up that compliments the people responsible or gives some history as to how the town bonded together to make it happen goes a long way to pushing goodwill around. Just be honest and give credit to where it’s due.
On the other side – bad comments: There are two types: 1) Sometimes things just don’t go as planned. If this happens and you can address the situation, then you should step up and provide an explanation and it helps to say how you can help make things better or prevent them from happening again. Then. 2) Trolls. These are people looking to bait you or those that you just can’t satisfy – don’t take the bait. Others readers know who these trolls are and even they don’t want to cloud up their feeds so stay clear.
Avoid talking to yourself – Share and Collaborate: This takes in pieces from the above, but it starts by ensuring that you have content that people want to read and engage with. That’s probably not a house listing, but more related to the positive compliments about the town and the people that are making life better. It can also be resources for buying homes, like banks, mortgage brokers and contractors – to name a few people in the buying process – that can reciprocate by sharing your information.